LinkedIn appears to be taking a page from TikTok, adding short-form videos to the repertoire of tools users can access.
Spotted by TechRadar, Austin Null showed a screenshot of the new feature in action. The short-form videos are accessed via a new Video tab next to the Home tab. The rest of the format is similar to TikTok, YouTube, or any other platform that has adopted the short-form format.
LinkedIn has been a major success for Microsoft. The company recently crossed $1.7 billion in Premium subscription revenue and has consistently proven to be a major growth driver for Microsoft.
Adopting short-form videos could be the next step in helping LinkedIn continue its growth streak.